Something's shifted. The people who've spent years deep in data — the analysts, the engineers, the consultants — are building with AI agents now. And it's the most exciting thing in a decade.
New tools. New workflows. Whole new ways of thinking about what data work even means. Everyone's experimenting. Everyone's learning. Nobody's done this before.
We couldn't find a community in the UK for people doing this work. So we're starting one. In pubs, with laptops, sharing what's actually working.
No slides. No pitches. No lanyard energy. Just people who build things, showing each other what they've built.
Bring your terminal. Bring your questions. Bring the thing that's half-working and you can't figure out why.
// register
Free. No tickets. Drop your email and we'll ping you before each event.
A room above a pub. Laptops open. People who build things showing other people who build things what they've built.
Bring your terminal. Show your agent setup, your automation pipeline, your janky prototype that somehow works in production. Or just come and absorb — nobody's keeping score.
We're not a conference. We're not a networking event. We're the people who've been building the data stack for years, now figuring out what happens when AI agents enter the picture.
// think MeasureCamp energy meets early Brighton SEO meets a hackathon in a pub
First rounds are on Measurelab. After that, you're on your own. 🍺
We're Measurelab. We've been in digital analytics since Urchin was a thing. We help organisations build their intelligence infrastructure — the dashboards, the pipelines, the warehouses, the tracking. The foundation that everything else depends on.
Then we started running AI agents on top of it. Not as a side project — as part of how we actually work. Multiple agents, orchestrated together. A swarm.
We went looking for other data people in the UK doing the same. Couldn't find a community. So we're building one.
The name works on two levels. In our world, a swarm is multiple agents working together. But it's also just people — gathering, sharing, making each other dangerous.
Mark Rochefort · co-founder, Measurelab
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